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14.04.2007
Social advertisement: alternative view
April, 17 till april30, 2007 the first international exhibition of students’ social poster would get started under the aegis of “Homo Bonus – Human-Kind” project: positive way of thoughts and action propaganda. Exhibition takes place in Saint-Petersburg State University, 11, Lieutenant Schmidt embankment.
The exhibition genre is social poster. This concept doesn’t seem attractive, because of its traditional solution in shocking and antagonize way. Public interest comprehension would be more appropriate.
The difference from common interpretation of “social poster” is in the task to the authors which conclude alternative methods of solution in positive clue. Rephrasing simplistically it’s the “advertisement of good”. This task is difficult from the professional point of view, and demands definite skills and human maturity. It is like to shoot an effecting film without scenes of explosions, shooting and blood. It is original professional challenge.
The works for this project were created by students of Saint-Petersburg State Academy of Art and Design, George-Simone Ohm Higher School (Nierenberg, Germany), Institute estate N. Rerih, St-Petersburg State University
Exhibition sponsor and organizer: “Planet” media group
General partner: Saint-Petersburg State University
Partners: Saint-Petersburg State Academy of Art and Design, George-Simone Ohm Higher School (Nierenberg, Germany)
With assistance of: ZERO HEADLINE ADVERTISING
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2007
14.04.07
Social advertisement: alternative view
April, 17 till april30, 2007 the first international exhibition of students’ social poster would get started under the aegis of “Homo Bonus – Human-Kind” project: positive way of thoughts and action propaganda. Exhibition takes place in Saint-Petersburg State University, 11, Lieutenant Schmidt embankment.
13.04.07
Posters in the city!
Planet Media Group started placing HOMO BONUS posters in St-Petersburg, in the points of social stress, like hospitals, institutes, cultural and public-service institutions.
13.03.07
HOMO BONUS on postcards
The gallery of postcards that were released by the CMART CARDS is open on the site! The postcards were distributed in St-Petersburg in 2005-2006 by the service of free postcards.
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